I believe everybody wins when everybody sings, so we must sing better songs. Great songs combine lyric and melody in a potent, memorable package. Sung together with others, they have the potential to create an unforgettable experience for all involved. Singing together creates bonds, cements memory, and encodes meaning. Putting words and music to voice is a powerful experience. When people sing together, they do so to celebrate, to commemorate, to create, and to declare – this we believe, this we are, and this we will be.
Life itself is a song, and singing better songs is more than melody, harmony, and lyrics. It leaves a legacy greater than the sum of its parts – it’s a physical, social, emotional, and organizational phenomenon that impacts people, tribes, cultures, and generations.